La Forêt

PHOTOGRAPHY, FILM & BRAND DESIGN.

Jeff Choi’s work for La Forêt spans photography, film, brand identity, packaging, posters, signage and websites. The projects carry a consistent visual direction across the way the café is presented, from its food and spaces to the materials customers encounter online and in person.

Photography and film

The photography and film focus on the food, spaces and details that give La Forêt its character. Jeff directed and shot the work, planning the images around the business and where the finished material would be used.

A person holding a white cup of coffee with latte art on a white saucer, sitting at a dark wooden table.
Two black plates with waffles topped with powdered sugar, whipped cream, and syrup. One hand of a person is steadying a plate, and two dollops of whipped cream are on each plate, with powdered sugar dusted over everything.
A breakfast plate with eggs, sliced avocado, roasted potatoes, toast, salad greens, and a small container of red sauce on a black plate on a wooden table.
A plate of creamy pasta with shrimp and cherry tomatoes, served with a cup of coffee and a side salad on a black plate with toast, on a table with utensils and a flower vase.
A waffle topped with strawberries, whipped cream, sliced almonds, and powdered sugar on a black plate. A spoon is placed on a white napkin to the right, and a vase with purple and green flowers is on the left, all on a light-colored table.
Fried chicken, Belgian waffles dusted with powdered sugar, and a cup of coffee on a white table.
A white cake topped with a strawberry and a small tag reading 'La forêt', on a decorative brown and copper-colored cake stand, with other desserts and potted plants in the background.
Croissants and bread rolls baking inside an oven.
Interior of a modern restaurant or cafe with wooden tables and chairs, a large abstract portrait of a man's face on the wall, and greenery hanging from the ceiling.
A gallery wall featuring an abstract portrait painting of a bearded man with long hair, set against a green background with black X marks, illuminated by wall-mounted lights on a textured white wall, with a wooden arch and some greenery in the foregr
Close-up of a wall with a leafy, tropical-themed wallpaper and white 3D letters spelling 'COCO' mounted on it.
Interior of a modern cafe or restaurant with wooden tables and chairs, decorated with green plants and a wall featuring climbing ivy and vertical wooden slats. Large windows let in natural light.

A consistent identity

Logo, packaging, signage and print design carry the visual identity into everyday brand materials. Website design brings that identity and imagery together in a digital setting.

Head of a dog with a friendly expression, black background
A business card with the text 'La Forêt', providing contact details including an email, phone number, and addresses for two locations. A matching invitation or advertisement with a green botanical print and gold text is placed above it.
A black paper bag with the text "la forêt" printed in white, featuring a handle on top, sitting on a white surface with shadows.
A black box with green leaf patterns and the words "La Forêt" on the top, positioned on a light gray surface.
A boxed product named 'La Forêt' with a black and white design featuring a tree silhouette, a black handle on top, and a label indicating to keep refrigerated, placed on a white surface with a shadow.
Two vertical catering menus on a wall, one with dark green and navy leaf design and the other with a white background and black text listing food and drink options.
Two dark green paper coffee cups with white lids, featuring a leaf pattern and the words "La Forêt" on the front, placed against a plain white background.

Creative direction · Photography and video production · Brand and graphic design · Packaging · Website design

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