InnoFoods

PRODUCT PHOTOGRAPHY FOR A PACKAGED FOOD BRAND.

Jeff Choi created product photography for InnoFoods, including images for its website. The work combines props and staging, lighting, photography and retouching to present the products in carefully arranged settings.

A box of almond fruit crunch cereal surrounded by bowls of cereal with dried fruits and nuts, a spoon, a glass of black coffee, a small pitcher of milk, and scattered pumpkin seeds on a white table.
A bag of innofoods organic coconut clusters super seeds, with a bowl of granola in front, placed on a wooden slice, alongside half a coconut and lavender flowers, on a textured background.
Package of Inno Foods organic coconut cluster super seeds on a light-colored surface surrounded by bowls of pumpkin seeds, sunflower seeds, hemp seeds, shredded coconut, lavender, and other grains.
A variety of fresh vegetables including carrots, red bell peppers, and garlic surrounding a bag of gluten-free garden crisp crackers with spinach, kale, red bell pepper, and carrot flavor, placed on a wooden surface with a small bowl of crispy cracke
A flat lay of Indian cuisine including paneer tikka, yogurt, granola, nuts, seeds, garlic, and a bowl of dip garnished with rosemary, on a white tablecloth with a grey-and-white striped napkin and green sprigs.
A table with vegan food including a bowl of granola with berries, a bowl of granola with pumpkin seeds, a bowl of dried fruit, a small pitcher of milk, a platter of sliced pumpkin savory squares with herbs, and a small bowl of yogurt garnished with h

Product photography · Props and staging · Lighting · Editing and retouching

Texture, light and composition

The photographs bring attention to the products and their textures. Props and composition give each image a setting, with lighting and finishing used to keep attention on the product.

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Tell us what you need to show and where the images will be used. We’ll plan the shoot around your products, visual direction and required formats.

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